Creating characters with soul
How did you learn about Active8 Planet?
I learnt about it when I was invited to make an identity design for the Active8 Planet.
How did you came up with Active8 Planet theme and artworks? Where did you get your inspiration from? Can you talk about your creative process?
When I started designing the theme and artworks, I wanted the design to be bold, fresh and with some superhero feel known from comics. But packed nicely for corporate environment – so that the characters are like superheroes in disguise and would fit in serious business environments.
My creation process starts with an analogue pencil and paper sketch in the nearest coffee place. First, I want to know all about the project that I’m designing for. Then I find some good reference images that go well with the project’s outlines. I learned that research and great reference pictures are the most important part of my creative process – then I just let inspiration do the rest of the work. I execute the idea first in my head, then do some sketches in pencil and when the idea is clear, I go to my computer & graphic tablet to work out the details.
What is the most important in your artwork?
Even when the characters or illustrations are not animated, I want people to feel the soul behind each character or object that I draw. I think the presence behind each line is important. For example – for every piece that I draw, I know exactly what I was thinking when drawing it. It stays there! And I must say, I had great fun drawing the Active8 Planet characters 🙂
What is sustainability for you? Any specific sustainable practices in your art-making?
I’m quite fond of upcycling in art. I have some funny experiments at home and like to shape the used and unused objects into funny characters.
Is sustainability important in the art world?
I think there are a lot of areas where sustainability is significantly more important, but art can be a wonderful tool for raising awareness.
What are you expecting to see in the art world in the future?
A great shift from analogue to digital art. I have already done quite a few projects for virtual reality and I think this is an emerging market for future artists along with NFT technology.
